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Build a Messenger App

Build a Messenger App

About this tutorial

This tutorial is written in Node.js but can be adapted for any programming language of your choice. The estimated time to complete this tutorial is 15 minutes. You can find the full example code on Replit.

Overview

This tutorial will walk you through building a CSAT/feedback collection app for the Intercom Messenger using Canvas Kit. By the end, you will have a working example Messenger app in your workspace that can be used by users, visitors and leads.

what your finished app will look like

Getting started

To complete this tutorial you need:

This is the full sample code of what you will build:

import express from "express";
import bodyParser from "body-parser";
import { fileURLToPath } from "url";
import path from "path";

const __filename = fileURLToPath(import.meta.url);
const __dirname = path.dirname(__filename);

const app = express();

app.use(bodyParser.json());
app.use(bodyParser.urlencoded({ extended: true }));

app.use(express.static("public"));
app.use(express.static(path.join(__dirname)));

const listener = app.listen(process.env.PORT, () => {
  console.log("Your app is listening on port " + listener.address().port);
});

/*
  These objects define the canvases that will display in your app, including textareas, inputs, and buttons.
  More information on these can be found in the reference docs.
  Canvas docs: https://developers.intercom.com/docs/references/canvas-kit/responseobjects/canvas/
  Components docs: https://developers.intercom.com/docs/references/canvas-kit/interactivecomponents/button/
*/
const initialCanvas = {
  canvas: {
    content: {
      components: [
        {
          type: "text",
          id: "feedback",
          text: "Leave us some feedback:",
          align: "center",
          style: "header",
        },
        {
          type: "textarea",
          id: "description",
          label: "Description",
          placeholder: "",
        },
        {
          type: "single-select",
          id: "csat",
          label: "How would you rate your satisfaction with our product?",
          options: [
            {
              type: "option",
              id: "dissatisfied",
              text: "Dissatisfied"
            },
            {
              type: "option",
              id: "neutral",
              text: "Neutral"
            },
            {
              type: "option",
              id: "satisfied",
              text: "satisfied"
            }
          ]
        },
        {
          type: "button",
          label: "Submit",
          style: "primary",
          id: "submit_button",
          action: {
            type: "submit",
          },
        },
      ],
    },
  },
};


const finalCanvas = {
  canvas: {
    content: {
      components: [
        {
          type: "text",
          id: "thanks",
          text: "Thanks for letting us know!",
          align: "center",
          style: "header",
        },
        {
          type: "button",
          label: "Submit another",
          style: "primary",
          id: "refresh_button",
          action: {
            type: "submit",
          },
        },
      ],
    },
  },
};

app.get("/", (response) => {
  response.sendFile(path.join(__dirname, "index.html"));
});

/*
  This is an endpoint that Intercom will POST HTTP request when the card needs to be 
  initialized.
  
  This can happen when your teammate inserts the app into a conversation composer, 
  Messenger home settings or User Message.
  
  Learn more: https://developers.intercom.com/docs/build-an-integration/getting- 
  started/build-an-app-for-your-messenger/request-flows/#initialize-flow
*/
app.post("/initialize", (request, response) => {
  response.send(initialCanvas);
});

/*
  When a submit action is taken in a canvas component, it will hit this endpoint.

  You can use this endpoint as many times as needed within a flow. You will need 
  to set up the conditions that will show it the required canvas object based on a 
  user/contact's actions.

  In this example, if a user has clicked the initial submit button, it will show 
  them the final thank you canvas. If they click the refresh button to submit 
  another, it will show the initial canvas once again to repeat the process.
*/
app.post("/submit", (request, response) => {
  if (request.body.component_id == "submit_button") {
    response.send(finalCanvas);
  } else {
    response.send(initialCanvas);
  }
});
Running the code

If you'd rather run the code in your own IDE you can do so, but you will need a way to access publicly exposed endpoints to provide in the Intercom developer hub for configuration, and will need to install the Messenger on your own page.

Create an Intercom app

Create a new app in your workspace by going to the Developer Hub and clicking New app.

create a new app

Once your app is created, click on "Canvas Kit" in the sidebar. This is where you'll configure the endpoints for your app later in the guide.

The initialize request

Open up the Replit template. There's some code in index.html for setting up the Messenger and logging the endpoints and server code that will be used for your Canvas Kit webhooks in index.js

We're using Express as the framework and have set that up along with body-parser to be able to parse the request bodies.

First look at initialCanvas:

const initialCanvas = {
  canvas: {
    content: {
      components: [
        {
          type: "text",
          id: "feedback",
          text: "Leave us some feedback:",
          align: "center",
          style: "header",
        },
        {
          type: "textarea",
          id: "description",
          label: "Description",
          placeholder: "",
        },
        {
          type: "single-select",
          id: "csat",
          label: "How would you rate your satisfaction with our product?",
          options: [
            {
              type: "option",
              id: "dissatisfied",
              text: "Dissatisfied"
            },
            {
              type: "option",
              id: "neutral",
              text: "Neutral"
            },
            {
              type: "option",
              id: "satisfied",
              text: "satisfied"
            }
          ]
        },
        {
          type: "button",
          label: "Submit",
          style: "primary",
          id: "submit_button",
          action: {
            type: "submit",
          },
        },
      ],
    },
  },
};

This is a Canvas object, which defines what will display to the user when they first see the Messenger app. In this example it contains a content object with components that display text with an input asking for feedback, and a submit button.

If you look at /initialize in the same file, you will see that when this endpoint is hit, it will send the initialCanvas object, which will kick off the flow. You can read more about this process in the Canvas Kit docs and find a full list of display objects in the reference docs.

app.post("/initialize", (request, response) => {
  response.send(initialCanvas);
});

Set up the initialize and submit webhooks

You'll also notice there is a submit endpoint. Before we dive into what that's doing, let's provide the initialize and submit webhooks to the Intercom app you just created and so you can test out displaying the app in the Messenger.

Add the Messenger

In index.html starting on line 49 you should see the script that will start the Intercom Messenger.

Replace YOUR-WORKSPACE-ID with your own workspace ID. You can grab it from the URL of your Intercom workspace https://app.intercom.com/a/apps/YOUR-WORKSPACE-ID.

Workspace ID and App ID

You may see references to "Workspace ID" and "App ID". These are the same values.

Click "Run" at the top of your Replit editor. If you view the webview or open it in a new tab, you should see a list of your endpoints and the Messenger in the bottom right.

successfully running app with Messenger

Add the webhooks

Back in your developer hub, in the Canvas Kit page click "For users, leads, and visitors."

There is a list of options of where you can display your Messenger app: for now, click "Place on the Messenger home screen" and add the endpoints that are showing in the Replit webview.

Make sure that the endpoints match, i.e. that /submit is in the Submit flow form input and that /initialize is in the Initialize flow input; we've shortened them in the example image to show the intended behavior.

add submit and initialize endpoints

You will notice there are options for a Configure flow webhook URL and a Submit Sheet flow webhook URL. We won't cover these in this tutorial, but you can find out more information on how to set them up from the docs.

Hit the save button and the toggle near the title should switch to "On."

Add the app to your home screen

Since we selected "Place on the Messenger home screen," there is one more set up step to make sure that the app is available in the intended place.

Go back to your Intercom workspace to Messenger & Omnichannel > Messenger manage settings.

Under "Customize Home with apps," click the "Add an app" button at the bottom and choose your app. Once it's added, you should see a preview of what it will look like in the Messenger on the right.

Messenger app preview

Now if you go back to your Replit webview, the app should display on the Messenger home screen when you open the Messenger.

Problems adding your app to the Messenger?

If you can see your app is running but you get an error when trying to add it to the Messenger, your URLs may be incorrect.

The submit request

The button on our initial canvas object has a submit action:

{
  type: "button",
  label: "Submit",
  style: "primary",
  id: "submit_button",
  action: {
    type: "submit",
  },
}

This means that when clicked, it will trigger a submit request and hit the submit endpoint. You can call the submit request as many times as you would like in a user's session with your app.

Take a look at the finalCanvas object. This is intended to display after a user has submitted their feedback and rating on the initialCanvas of the app.

const finalCanvas = {
  canvas: {
    content: {
      components: [
        {
          type: "text",
          id: "thanks",
          text: "Thanks for letting us know!",
          align: "center",
          style: "header",
        },
        {
          type: "button",
          label: "Submit another",
          style: "primary",
          id: "refresh_button",
          action: {
            type: "submit",
          },
        },
      ],
    },
  },
};

You'll notice that the id values of each button components are unique: These values are sent in the request as a value called component_id. You can use this value to take different actions within the submit request.

Now in your submit endpoint, you can check the component_id of the request. If it's the submit_button from the initial canvas, you can send the final canvas.

However, if the component_id is refresh_button, or anything else, you can send the user back to the start of the flow by showing the initial canvas again.

app.post("/submit", (request, response) => {
  console.log(request.body.component_id)
  if (request.body.component_id == "submit_button") {
    response.send(finalCanvas);
  } else {
    response.send(initialCanvas);
  }
});

If you want to see the value of component_id you can use a log statement to see it in your terminal.

You can use the conditions in the submit request to make as many customizations as you would like.

Try it out

Now go back to your Messenger and test out the app. You should be able to submit feedback in the form and hit the "Submit another" button to return to the start.

The Messenger app showing the final canvas

In this tutorial you created your first app for the Intercom Messenger using Canvas Kit. While Inbox apps and Messenger apps appear to different audiences, you can also build them so that they work together.

Feedback and questions

How did it go? Send any feedback in the form at the bottom, and you can always contact us with questions via the Messenger in the bottom right.

Next steps

Deploy with Replit

If you're ready to deploy your app you can do so right from Replit. However, Replit test accounts are free, but deployments are a premium feature. You can see the costs on the Replit pricing page.

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