Promoting your App

So you’ve built your Intercom app, submitted it to the Intercom App Store, and are ready to make it live. Now what?

When you’ve spent time and effort building an app, you’ll want to ensure you’re giving it the best possible chance of success once you put it out into the world. After you've received your first 5 installs, make sure to sign up for our App Partner Program, so that we can help amplify your message on social media, in our New & Noteworthy collection, and more.

Here’s some tips on promoting your app once it’s live:

Write a blog post

In addition to your help doc or landing page, a blog post is a great opportunity to show off your app in more detail. Don’t just describe how your app works, but focus on the benefits to your customers. Why should they use the integration? Does it save them time, money, pain? Examples of workflows or customer success stories always go down well too!

Promote on social

Twitter, Facebook, LinkedIn - wherever your target audience are, sharing on social is a great way to spread the news. Keep posts concise and benefits-focused, with images or gifs showing off your app in action.

Message your customers

Targeted messaging to your customers - whether emails or in-app messages - is a great way to get people using your app right away. Focus on messaging customers who are likely to get value from your app or who you know are Intercom users (note: you should focus on messaging customers or subscribers who’ve signed up for updates - please don’t message our customers without their permission!)

Post it in our community forum

Let others in the community know about your app so they can help spread the word and provide feedback. Post your app in our announcements section of the community forum here.

Post on Product Hunt

Posting your Intercom app on Product Hunt is a great way to get it in front of a large audience, attract new users and get feedback.

We recommend keeping your description concise and focused on the benefits of using your app. Include some clear screenshots or videos that show it in action too. Product Hunt have a great guide about posting too. And of course, use the Product Hunt app in your Messenger to drive more views and votes!

If you do post on Product Hunt, let us know in the community forum so we can add it to our collection!

Thank you!

Good luck with your launch, and thank you for being part of our community 🙌

Updated about a year ago

Promoting your App

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