# Data Attribute Model

## Example Data Attribute Object


```json
{  \"type\": \"data_attribute\",  \"model\": \"customer\",  \"name\": \"paid_subscriber\",  \"full_name\": \"custom_attributes.paid_subscriber\",   \"label\": \"paid_subscriber\",   \"description\": \"\",  \"data_type\": \"string\",   \"options\": [    \"pick_value_1\",    \"pick_value_2\"  ],  \"api_writable\": true,   \"ui_writable\": true,   \"custom\": true,   \"archived\": false,   \"admin_id\": \"1\",  \"created_at\": 1392734388,  \"updated_at\": 1392734388}
```

A data attribute object contains the following fields:

| Attribute | Type | Description |
|  --- | --- | --- |
| type | string | Value is 'data_attribute' |
| model | string | Value is `customer` for user/lead attributes, and `company` for company attributes. |
| name | string | Name of the attributeExamples:`email``region_name` for region_name stored in location_data object`image_url` for image_url stored in avatar object`paid_subscriber` for CDA named paid_subscriber |
| full_name | string | Full name of the attribute. Should match the name unless it's a nested attribute.Examples:`email``location_data.region_name``avatar.image_url``custom_attributes.paid_subscriber`We can split full_name on `.` to access nested user object values. |
| label | string | Readable name of the attribute (i.e. name you see in the UI) |
| description | string | Readable description of the attribute |
| data_type | string | Type of data stored in the attribute.Possible values: `string``integer``float``boolean``date` |
| options | list | List of predefined options for attribute value |
| api_writable | boolean | Can this attribute be updated through API |
| messenger_writable | boolean | Can this attribute be updated by the Messenger |
| ui_writable | boolean | Can this attribute be updated in the UI |
| custom | boolean | Set to true if this is a CDA |
| archived | boolean | Only applicable to CDAs |
| created_at | timestamp | The time the CDA was created.Only applicable to CDAs. |
| updated_at | timestamp | The last time the CDA was updated.Only applicable to CDAs |
| admin_id | string | Teammate who created the attribute.Only applicable to CDAs |