Upload a product catalog to an ecommerce connector. The catalog must be a JSON array of product objects. There are two upload modes:
Single-file upload — POST a single catalog file (up to 99 MB per request). Omit finalize and import_job_id. Returns 202 Accepted when sync has started.
Multipart upload — For catalogs that must be split across multiple requests:
- POST the first part with
finalize=false(noimport_job_id). The response returns animport_job_idandnext_part_number. - POST each subsequent part with
finalize=false, theimport_job_idfrom step 1, and thepart_numberfrom the previous response. Each part must be ≤ 99 MB. - POST with
finalize=trueand theimport_job_idto complete the upload and start the sync. No catalog file is required in the finalization request.
Part uploads are idempotent — retrying the same part_number does not create a duplicate. If a response is lost, retry with the same part_number.
The catalog file must be a JSON array where each element is a product object. Only id, title, and url are required — all other fields are optional.
| Field | Type | Required | Description |
|---|---|---|---|
id | string | ✓ | Your unique product identifier. Used to match products on re-upload so only changed products are re-indexed. Also the delete key — any product ID absent from a new upload is removed from Fin's knowledge. Must be stable across uploads. |
title | string | ✓ | Product name. Used by Fin when searching for and recommending products. |
url | string | ✓ | Canonical product page URL shown in Fin's product recommendations. Must be a valid https:// URL. |
description | string | Product description that Fin reads to understand what the product is. HTML formatting is supported and safely sanitized (description_html takes precedence if both are provided). This is the primary field Fin uses to match products to shopper questions — a richer description leads to better recommendations. | |
featured_image_url | string | Primary product image shown in Fin's recommendation cards. Falls back to the first entry of image_urls if not provided. If no valid image can be resolved for a variant, that variant's card is not shown to the shopper. | |
image_urls | string[] | Additional product images. Used as a fallback when featured_image_url is absent or when a variant has no specific image. | |
price_min | number | Lowest price across all variants. If omitted, derived automatically from variant prices. Fin uses this to filter products when a shopper mentions a budget (e.g. "under $100"). Displayed as a range alongside price_max, or as a single value if both are equal. | |
price_max | number | Highest price across all variants. If omitted, derived from variant prices. Used alongside price_min for budget filtering and price display. | |
currency | string | ISO 4217 currency code (e.g. "USD", "EUR", "GBP"). Defaults to USD if omitted. Used to format prices with the correct symbol in Fin's responses and product cards. | |
in_stock | boolean | Whether the product is available to purchase. If omitted, derived from variant stock — the product is in stock if at least one variant has in_stock: true. Products with no in-stock variants are hidden from Fin entirely. | |
category_path | string or string[] | Strongly recommended | Hierarchical category breadcrumb (e.g. ["Clothing", "Outerwear", "Jackets"]). Fin understands the hierarchy — a shopper asking about "Clothing" sees products from all subcategories underneath it. The most specific category is shown in search results. |
collections | string[] | Strongly recommended | Collections or groupings this product belongs to in your store. Fin uses collections to understand your catalog's structure and answer questions like "what's in the sale collection?". |
tags | string[] | Free-form keywords matching how shoppers phrase needs in chat (e.g. ["waterproof", "gift", "plus-size"]). Complements category_path and collections. | |
available_options | object[] | Option types and their possible values (e.g. {"name": "Size", "values": ["S", "M", "L"]}). Fin uses these to understand what choices a shopper can make and to correctly filter variants when asked for a specific size, colour, or other attribute. | |
additional_data | object | Custom attributes for your business. Fin uses these to show each customer only relevant products. All keys must be consistent across all products in your catalog — the attribute schema is read from the first product in the file. | |
variants | object[] | Individual purchasable variants. Fin recommends specific variants (not just products), so populating variants with accurate stock, price, and option data leads to more precise recommendations. See the variant table below. |
Each object in the variants array may contain:
| Field | Type | Required | Description |
|---|---|---|---|
id | string | ✓ | Unique identifier for this variant within the product. |
title | string | Variant display name shown to shoppers (e.g. "Small / Blue"). | |
price | number | Price of this specific variant. Fin uses variant prices for precise budget filtering and displays the variant price in recommendation cards. | |
compare_at_price | number | Original price before a discount. When provided, Fin will naturally mention the saving (e.g. "down from $129 to $99"). | |
in_stock | boolean | Whether this variant is currently available. Out-of-stock variants are not shown in Fin's recommendation cards and Fin will not suggest them to shoppers. | |
image_url | string | Image specific to this variant. Takes precedence over the product's featured_image_url. Falls back to featured_image_url, then image_urls. If no valid image can be resolved, this variant's recommendation card will not be shown. | |
selected_options | object[] | The specific option values that define this variant (e.g. [{"name": "Size", "value": "Small"}, {"name": "Color", "value": "Blue"}]). Fin uses these to match shopper requests like "do you have this in medium?" to the correct variant. | |
url | string | Direct link to this variant's page. Takes precedence over the product URL in recommendation cards. If omitted, constructed automatically as {product_url}?variant={id}. |
[
{
"id": "prod-12345",
"title": "Classic Cotton T-Shirt",
"url": "https://example.com/products/classic-cotton-t-shirt",
"description": "A comfortable everyday t-shirt.",
"featured_image_url": "https://cdn.example.com/images/t-shirt.jpg",
"price_min": 19.99,
"price_max": 29.99,
"currency": "USD",
"in_stock": true,
"tags": ["organic", "bestseller"],
"collections": ["Summer Collection"],
"category_path": "Clothing > T-Shirts",
"available_options": [
{"name": "Size", "values": ["S", "M", "L"]},
{"name": "Color", "values": ["White", "Blue"]}
],
"variants": [
{
"id": "var-001",
"title": "S / White",
"price": 19.99,
"in_stock": true,
"selected_options": [
{"name": "Size", "value": "S"},
{"name": "Color", "value": "White"}
]
},
{
"id": "var-002",
"title": "M / Blue",
"price": 29.99,
"in_stock": true,
"selected_options": [
{"name": "Size", "value": "M"},
{"name": "Color", "value": "Blue"}
]
}
],
"additional_data": {
"sku": "TSHIRT-WHT-S",
"vendor": "Acme Apparel"
}
}
]Intercom API version.
If you omit the header, the API uses the version set in your app package, and 1.0 if none is set.
The catalog JSON file. Required for all requests except finalization (finalize=true). Must be a valid JSON array of product objects. Max 99 MB.
Each element in the array must conform to the ecommerce_catalog_product schema. The id, title, and url fields are required on every product; all other fields are optional. Variants, if provided, must conform to the ecommerce_catalog_variant schema.
Set to true to finalize a multipart upload session and start the catalog sync. No catalog file is required when finalizing. Set to false to upload a part in a multipart session. Omit entirely for a single-file upload.
The import job ID returned from the first multipart upload request. Required when uploading subsequent parts (part_number ≥ 2) and when finalizing a multipart session (finalize=true).
- The production API serverhttps://api.intercom.io/ecommerce/connectors/{id}/catalog
- The european API serverhttps://api.eu.intercom.io/ecommerce/connectors/{id}/catalog
- The australian API serverhttps://api.au.intercom.io/ecommerce/connectors/{id}/catalog
- Single-file upload
- Multipart — Step 1: First part
- Multipart — Step 2: Append part
- Multipart — Step 3: Finalize
curl -i -X POST \
https://api.intercom.io/ecommerce/connectors/42939/catalog \
-H 'Authorization: Bearer <YOUR_TOKEN_HERE>' \
-H 'Content-Type: multipart/form-data' \
-H 'Intercom-Version: 2.18' \
-F catalog=@products.jsonMultipart catalog part uploaded successfully.
{ "import_job_id": "job_01abc123", "next_part_number": 2 }