Webhook models

Webhook Topics

You can subscribe to the following Webhook topics, and you will receive notifications on your endpoint URL when an event occurs. The 'Object' column shows the Intercom object related to the event sent as part of the notification.

Each Webhook topic is associated with one or more permissions. When you set up a subscription to a particular topic, you will need to select the appropriate permissions to be able to receive a notification for that topic.

Multiple permissions

Some topic are associated with multiple permissions. In these cases you don't need to select all of these permissions to subscribe to that topic.

Admin topics

Topic	Object	Event description	Permissions
admin.added_to_workspace	Admin	An Admin being added to workspace	Read admins
admin.away_mode_updated	Admin	Admin away mode updates	Read admins
admin.removed_from_workspace	Admin	An Admin being removed from a workspace	Read admins
admin.logged_in	Admin	An Admin logging into a workspace	Read admins
admin.logged_out	Admin	An Admin manually logging out of Intercom in the current workspace or when the Admin's session expires after signing in through SAML SSO	Read admins

Company topics

Topic	Object	Event description	Permissions
company.created	Company	Company creations	Read users and companies Read one user and one company
company.deleted	Company	Company deletions	Read users and companies Read one user and one company
company.updated	Company	Company being updated	Read users and companies Read one user and one company
company.contact.attached	Company, Contact	Company attached to a Contact	Read users and companies, Read one user and one company
company.contact.detached	Company, Contact	Company detached from a Contact	Read users and companies, Read one user and one company

Contact topics

Topic	Object	Event description	Permissions
contact.archived	Contact	Contacts archived	Read users and companies Read and write users Read one user and one company
contact.deleted	Contact	Contacts deleted	Read users and companies Read one user and one company
contact.email.updated	Contact	A Contact email address is updated	Read users and companies Read and write users Read one user and one company
contact.lead.added_email	Contact	An email address is added to a Contact (Lead)	Read users and companies Read and write users Read one user and one company
contact.lead.created	Contact	Contact creations (Lead)	Read users and companies Read and write users Read one user and one company
contact.lead.signed_up	Contact	Contacts converting from Leads to Users	Read users and companies Read and write users Read one user and one company
contact.lead.tag.created	Contact Tag	Contacts being tagged (Lead)	Read users and companies Read and write users Read one user and one company
contact.lead.tag.deleted	Contact Tag	Contacts being untagged (Lead)	Read users and companies Read and write users Read one user and one company
contact.lead.updated	Contact	Contacts being updated (Lead)	Read users and companies Read and write users Read one user and one company
contact.merged	Contact	Contacts being merged (User and Lead)	Read users and companies Read and write users Read one user and one company
contact.subscribed	Subscription	Contacts subscribing to email	Read users and companies Read and write users Read one user and one company
contact.unarchive	Contact	Contacts unarchived	Read users and companies Read and write users Read one user and one company
contact.unsubscribed	Subscription	Contacts unsubscribing from email	Read users and companies Read and write users Read one user and one company
contact.user.created	Contact	Contact creations (User)	Read users and companies Read and write users Read one user and one company
contact.user.tag.created	Contact Tag	Contacts being tagged (User)	Read users and companies Read and write users Read one user and one company
contact.user.tag.deleted	Contact Tag	Contacts being untagged (User)	Read users and companies Read and write users Read one user and one company
contact.user.updated	Contact	Contact updated (User)	Read users and companies, Read and write users, Read one user and one company

Conversation topics

Topic	Object	Event description	Permissions
conversation.admin.assigned	Conversation	Admin conversation assignments	Read conversations
conversation.admin.closed	Conversation	Admin conversation closed	Read conversations
conversation.admin.noted	Conversation	Admin conversation notes	Read conversations
conversation.admin.opened	Conversation	Admin conversation opens	Read conversations
conversation.admin.replied	Conversation	Admin conversation replies	Read conversations
conversation.admin.single.created	Conversation	Admin initiated 1:1 conversations	Read conversations
conversation.admin.snoozed	Conversation	Admin conversation snoozes	Read conversations
conversation.admin.unsnoozed	Conversation	Admin conversation unsnoozes	Read conversations
conversation.deleted	Conversation	Conversation deleted	Read conversations
conversation_part.redacted	Conversation Part	Conversation parts being deleted	Read conversations
conversation_part.tag.created	Conversation Part	Conversation parts being tagged	Read conversations
conversation.priority.updated	Conversation	Conversation priority updated	Read conversations
conversation.rating.added	Conversation	Conversations getting a rating	Read conversations
conversation.read	Conversation	Contacts reading conversations (User and Lead)
conversation.user.created	Conversation	Contact initiated conversations (User and Lead)	Read conversations
conversation.user.replied	Conversation	Contact conversation replies (Visitor, Lead and User)	Read conversations
conversation.contact.attached	Conversation, Contact	Contact attached to a conversation	Read conversations
conversation.contact.detached	Conversation, Contact	Contact detached from a conversation	Read conversations

Event topics

Topic	Object	Event description	Permissions
event.created	Event	Events created	Read events

Subscription topics

Topics	Object	Event description	Permissions
granular.unsubscribe	Subscription	A User unsubscribes from a message subscription type	Read and list users and companies Read and write users Read one user and one company
granular.subscribe	Subscription	A User subscribes from a message subscription type	Read and list users and companies Read and write users Read one user and one company

Visitor topics

Topics	Object	Event description	Permissions
visitor.signed_up	Visitor	Contacts converting from Visitors to Users	Read users and companies Read and write users Read one user and one company

Ping

Topics	Object	Event description
ping	Ping	Sent when a post to the subscription's ping resource is received or periodically by Intercom. Ping is always subscribed to.

Content stat topics

Topics	Object	Event description	Permissions
content_stat.banner	Content Stat	Banner message events: - receipt (Banner displayed) - goal_success - click - collected_email - reaction	Read content data
content_stat.carousel	Content Stat	Mobile carousel events: - receipt (Carousel displayed) - goal_success - button_tap - completion - dismissal - permission_grant	Read content data
content_stat.chat	Content Stat	Chat message events: - receipt (Chat delivered) - goal_success - open - click - collected_email - reply	Read content data
content_stat.checklist	Content Stat	Checklist events: - receipt (Checklist shown) - goal_success	Read content data
content_stat.custom_bot	Content Stat	Custom Bot events: - receipt - goal_success - reply - completion	Read content data
content_stat.email	Content Stat	Email events: - receipt (Email sent) - goal_success - open - click - reply Email failure events: - hard_bounce - soft_bounce - spam_complaint - unsubscribe	Read content data
content_stat.news_item	Content Stat	News Item events: - receipt (News Item displayed) - open - click - reaction	Read content data
content_stat.post	Content Stat	Post message events: - receipt (Post sent) - goal_success - open - click - Reply - reaction	Read content data
content_stat.push	Content Stat	Push message events: - receipt (Push sent) - goal_success - Open Push message failure events: - push_failure	Read content data
content_stat.series	Content Stat	Series campaign events: - receipt - goal_success - series_completion - series_disengagement - series_exit	Read content data
content_stat.series.webhook	Content Stat	Series Webhook events: - receipt Series Webhook failure event: - failure	Read content data
content_stat.sms	Content Stat	SMS message events: - receipt (SMS sent) - goal_success - keyword_reply Failure stat types include: - sms_failure - unsubscribe	Read content data
content_stat.survey	Content Stat	Survey events: - receipt (Survey shown) - goal_success - answer - click - completion - dismissal	Read content data
content_stat.tooltip_group	Content Stat	Tooltip events: - receipt - goal_success	Read content data
content_stat.tour	Content Stat	Product tour events: - receipt (Tour shown) - goal_success - tour_step_failure - completion	Read content data

Webhook notification object

A standard Webhook notification object contains the following fields:

Attribute	Type	Description
type	string	Value is 'notification_event'
id	string	The Intercom defined id representing the notification.
self	string	The Intercom defined URL for the subscription. Optional.
created_at	timestamp	The timestamp the notification was created.
topic	string	Corresponds to a topic.
delivery_attempts	number	The number of times this notification has been attempted.
first_sent_at	timestamp	The first time the delivery was attempted.
data	object	A container for the data associated with the notification.
data.item	object	The data associated with the notification, which will have a 'type' field.

The contents of data.item object will be defined according to its type field. In the example below, the type value of Company indicates a company object.

{
  "type": "notification_event",
  "topic": "company.created",
  "id": "notif_ccd8a4d0-f965-11e3-a367-c779cae3e1b3",
  "app_id" : "a86dr8yl",
  "created_at": 1392731331,
  "delivery_attempts": 1,
  "first_sent_at": 1392731392,
  "data": {
    "item": {
      "type": "company",
      "id": "531ee472cce572a6ec000006",
      "name": "Example Company Inc.",
      "company_id": "6",
      "remote_created_at": 1394531169,
      "created_at": 1394533506,
      "updated_at": 1396874658,
      "custom_attributes": {
      }
    }
  }
}

Handling Webhook notifications

You will receive notifications on your chosen topics when you set up a subscription. How you handle those notifications, i.e. the HTTP status code returned, will determine the subsequent state of that subscription.

Timeout

You have 5 seconds to respond to a notification. If you don't send a response within that time, the notification is treated as failed and will be retried only once after 1 minute. If you respond with too many error responses, we drop future notifications for a period of 15 minutes.

Response Code	Description	Action
2xx	Success	The webhook was successfully delivered.
410	Gone	When a 410 is received, we assume the resource is no longer available. We will disable the subscription and no more notifications will be sent.
429	Too many requests	When a 429 is received, all notifications from that subscription will be throttled. Depending on the rate of delivery, this delay can be between 1 minute to 2 hours. If 429s continue and any notification is delayed for > 2 hours then we will drop that notification.
4xx (excl. 429) 5xx	Client or service errors	We will retry after 1 minute for all other errors. If the 2nd retry fails then we mark the notification delivery as failed.

Signed notifications

Intercom signs webhook notifications via an X-Hub-Signature header. We do this so that you can verify that the notification came from Intercom by decoding the signature.

We compute the value of this X-Hub-Signature header by creating a signature using the body of the JSON request and your App's client_secret value, which you can find on the Basic Info page of your App.

The signature is the hexadecimal (40-byte) representation of an SHA-1 signature computed using the HMAC algorithm defined in RFC2104.

The X-Hub-Signature header value starts with the string sha1= followed by the signature.

POST https://example.org/hooks
User-Agent: intercom-parrot-service-client/1.0
X-Hub-Signature: sha1=21ff2e149e0fdcac6f947740f6177f6434bda921
Accept: application/json
Content-Type: application/json

{
  "type" : "notification_event",
  "id" : "notif_78c122d0-23ba-11e4-9464-79b01267cc2e",
  "topic" : "user.created",
  "app_id" : "a86dr8yl",
  "data" : {
    "type" : "notification_event_data",
    "item" : {
      "type" : "user",
      "id" : "530370b477ad7120001d",
      "user_id" : "25",
      "name" : "Joe Example",
      "unsubscribed_from_emails" : false,
      "custom_attributes" : {}
    }
  }
}

Admin notification object

The Admin notification object is similar to the model returned via the API. You can see an example object below:

{
  "type": "admin",
  "id": "1",
  "name": "John Doe",
  "email": "john.doe@intercom.io",
  "job_title": "CEO",
  "away_mode_enabled": true,
  "away_mode_reassign": false,
  "away_status_reason": "🍔 On lunch",
  "has_inbox_seat": true,
  "team_ids": []
}

Contact Tag notification object

We only return the Contact Tag notification object for Webhooks. You can see an example object below:

{
  "type": "contact_tag",
  "created_at": 1392731331,
  "tag" : {
      "id": "1287",
      "name": "independent",
      "type": "tag"
    },
  "contact" : {
      "type": "contact",
      "id": "1287ab1287fefe",
        ........
  }
}

A Contact Tag notification object is composed from the existing Contact and Tag objects and is sent when Contacts are tagged and untagged via the contact.user.tag.created, contact.lead.tag.created, contact.lead.tag.deleted and contact.user.tag.deleted topics.

Attribute	Type	Description
type	string	Value is 'contact_tag'.
created_at	timestamp	The time the contact tag object was created.
tag	Tag	The tag that was added or removed.
contact	contact	The contact that was tagged or untagged.

Content Stat notification object

We only return the Content Stat notification object for Webhooks. You can see an example object below:

{
  "type": "content_stat.series",
  "created_at": "2022-10-11T15:01:07.000Z",
  "content_stat": {
    "id": 1,
    "content_type": "series",
     "content_id": 1,
     "stat_type": "receipt",
     "ruleset_id": 29,
     "content_title": "Untitled",
     "ruleset_version_id": -1,
     "receipt_id": 1,
     "tags": {
       "type": "list",
       "has_more": false,
       "data": [],
       "total_count": 0
     },
     "series_id": 1,
     "series_title": null,
     "node_id": 3
  },
  "contact": {
    "type": "contact",
    "id": "6318db7dfb80c614fe1792b5",
    ...
  }
}

The Content Stat notification object will match our existing Webhook notification object detailed here and contains the following fields:

Attribute	Type	Description
id	string	The unique identifier for the Content Stat set by Intercom
content_type	string	The type of Content the Stat relates to, e.g. Email, Chat, Post, Push etc
content_id	string	The unique identifier for the Content given by Intercom, In an A/B test each version has its own identifier.
stat_type	string	Type of the stat event. While there are some common stat types like "receipt", others are content specific. Content Type email, for example, has stats for unsubscribe, bounce etc. The list of supported stat types is included in the table above. Others may be added over time.
content_title	string	The title of Content you see in your Intercom Workspace
ruleset_id	string	The unique identifier of the Outbound Message the Content relates to in your Intercom Workspace
ruleset_version_id	string	The unique identifier of the Outbound Message version the Content relates to in your Intercom Workspace
series_id	string	Optional - If the stat relates to a Content object (email, push, etc) which is part of a Series campaign, this will include the ID of that Series campaign
series_title	string	Optional - If the stat relates to a Content object (email, push, etc) which is part of a Series campaign, this is title of the Series
node_id	string	Optional - If the stat relates to a Content object (email, push, etc) which is part of a Series campaign, this is the ID of the Node in the Series
contact	object	Nested Contact object. This is the user or lead to whom the content was sent.
company	object	Optional nested Company object. If the content stat relates to a company (company predicates were used in the audience targeting), the company information is also included.

Content Stat Survey response notification object

The content_stat.survey notification object contains additional payload fields relating to Survey answers. The individual answer key is included in the answer stat type event. The answers key is included in the completion stat type event showing all answers in the Survey.

Attribute	Type	Description
answered_at	string	The time the question was answered.
question_id	string	The ID of the specific survey question.
question_text	string	The text of the question
response	string	The raw response from the user