# Messenger Apps

After you've [installed the Intercom Messenger](/installing-intercom) and added any customizations, you can start building your own apps — pieces of UI that are surfaced to users, leads, and visitors right in the Messenger.

![Google Calendar Canvas Kit Example](/assets/6b7e234-google_calendar_canvas_kit_example.9659e252a4a248bc66e7989f69b3773257ebca0324828c9f619ad38b60094247.71a4f21c.png)

You can build Messenger apps to:

- Capture customer feedback or surveys
- Book meetings and demos
- Share videos or articles
- Show system status or information


## How do I build a Messenger App?

You can build these apps using our toolkit called [Canvas Kit](/docs/canvas-kit).

To see how it works, [follow this tutorial for building a Messenger app](/docs/build-an-integration/getting-started/build-an-app-for-your-messenger) or try the [Canvas Kit builder](https://app.intercom.com/a/canvas-kit-builder) to get an idea of what your app could look like.

## Where can I add a Messenger App?

Messenger apps can be added in the following areas:

- [Messenger Home](https://app.intercom.com/a/apps/_/messenger/web?section=add-apps&tab=content): Allows teammates to add your app to the home screen when the Messenger is opened.
- [Conversations](https://developers.intercom.com/docs/references/rest-api/api.intercom.io/Conversations/conversation/): Allows teammates to insert your app within conversations.
- [Workflows](https://app.intercom.com/a/apps/_/automation/workflows-overview): Allows teammates to send your app as a follow up action.
- [Messages](https://developers.intercom.com/docs/references/rest-api/api.intercom.io/Messages/message/): Allows teammates to insert your app within in-app auto messages.


## What's Next?

- Build an app for your Messenger [by following this guide](/docs/build-an-integration/getting-started/build-an-app-for-your-messenger)
- Install a Messenger app from the  [App Store](https://www.intercom.com/app-store/?capability=messenger)
- Learn about the [flows](/docs/build-an-integration/getting-started/build-an-app-for-your-messenger/messenger-apps-lifecycle) you can use to control the display and interactions for your app
- Experiment with customizing a Messenger app with [Canvas Kit Builder](https://app.intercom.com/a/canvas-kit-builder)